These HbbTV-compliant applications can offer a mix of live, on-demand and interactive services, the latter used mostly during multi-event sports tournaments such as the Olympics, in addition to rich data-driven services such as local news, weather and financial markets information. The most common implementation of HbbTV is that of a content aggregation application published and maintained by broadcasters or content owners to be offered via traditional broadcast methods, according to the company.
The availability of established broadcast technology such as HbbTV gives Zattoo’s operator customers the flexibility to both benefit from the latest and greatest in TV tech while giving subscribers access to proven features and functionality, according to Zattoo. Zattoo will add HbbTV to its latest Android TV Operator Tier certified 4K/UHD set-top box.
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